Imagine you are heading to the grocery store and receive a phone alert asking if you'd also be willing to bring your neighbor's groceries home. Or you are on your way to a concert and see you could fill the seats of your car—and your wallet—if you picked up a few other music fans along the way. As the supplier in these scenarios, you have the choice of which services you provide and when. This may very well be the way commerce is headed.
* This article was originally published here